APAC

9 articles on APAC. Programs, tooling, and delivery on Petralian.

Two managers in an office pantry reviewing a printed chart, illustrating the gap between AI deployment and measurable goals.
Strategic

57% Deployed, 11% Hit Their Top AI Goals: What Kyndryl's 2026 Report Measures

Best forProgram leads and CX owners who need primary-source stats to interpret deployment vs outcomes and reframe AI ROI around people readiness, not license counts

Kyndryl's 2026 People Readiness Report finds AI deployed in 57% of enterprises but only 11% hitting their top two goals. The gap is people and program design, not model access.

Continue reading →
Hong Kong night market shoppers at adjacent stalls, one paying by phone, illustrating two social commerce habits in one real place.
Strategic

WeChat Mini Programs vs Instagram Shop: Where Social Commerce Still Needs a Human Program Owner

Best forCommerce and CX leaders choosing between APAC super-app mini programs and Western social shop surfaces who need a governance model, not another platform pitch

WeChat Mini Programs and Instagram Shop both promise in-app checkout, but they govern data, pace, and accountability differently. Neither replaces a human program owner who owns the calendar, the consent layer, and the handoff to CRM.

Continue reading →
Cinematic 16:9 of three generic chat kiosk screens inside a Hong Kong tram at dusk, disconnected speech bubbles, no logos.
Strategic

Hong Kong Customer AI Is Still Mostly a Label

Best forCX leaders, digital banking heads, and public-sector service owners benchmarking Hong Kong front-line AI against policy rhetoric

Three Hong Kong touchpoints in one afternoon—IRD, Standard Chartered, HSBC—failed the same simple tests. Policy and press releases run ahead of what citizens and customers actually experience.

Continue reading →
Hero illustration for Redefining the Career Ladder: How AI Sidelines Entry-Level Learning in APAC
Strategic

Redefining the Career Ladder: How AI Sidelines Entry-Level Learning in APAC

Best forAPAC leaders thinking about talent pipelines when AI changes junior work

TL;DR What Redefining the Career Ladder: How AI Sidelines Entry-Level Learning in APAC covers. Who it is for and when to use it. Practical next steps…

Continue reading →
Hero illustration for Why Retail Often Leads in Digital Innovation Over Banking (and What We Can
Strategic

Why Retail Often Leads in Digital Innovation Over Banking (and What We Can Learn From It)

Best forCross-industry leaders borrowing innovation pace from retail

TL;DR What Why Retail Often Leads in Digital Innovation Over Banking (and What We Can Learn covers. Who it is for and when to use it. Practical next steps…

Continue reading →
Smartphone banking app on a desk with APAC city skyline bokeh, warm editorial light.
Strategic

Bringing the Retail Mindset to Finance: How Personalization Can Transform Banking in APAC

Best forAPAC financial services leaders borrowing retail-grade personalization patterns

TL;DR What Bringing the Retail Mindset to Finance: How Personalization Can Transform Banking covers. Who it is for and when to use it. Practical next…

Continue reading →
Hero illustration for Reflecting on My 5-Month Engagement with Silk Commerce
Strategic

Reflecting on My 5-Month Engagement with Silk Commerce

Best forAgency and commerce leaders following APAC network moves and partnership models

Over the past five months, I had the privilege of working with Silk Commerce as their Vice President of International Markets, focusing on expanding the…

Continue reading →
Hero illustration for My Time at Merkle Hong Kong
Strategic

My Time at Merkle Hong Kong

Best forAgency alumni and leaders reflecting on network culture and career chapters

After nearly six incredible years with Merkle Hong Kong, I’ve officially transitioned from my role as Managing Director to explore new opportunities that align…

Continue reading →
Hero illustration for New Merkle MD
Strategic

New Merkle MD

Best forAgency and network leaders watching senior talent moves across APAC

In an exciting development for Dentsu International Hong Kong, Nathan Petralia has been promoted to managing director of Merkle, the agency's newly launched…

Continue reading →