Square wine bottles take up less storage space
by Nathan Petralia
Tags package design
American design company Stranger & Stranger has designed a eco friendly line of square bottles for a California wine company.
Called ‘California Square’, these bottles will take up less space the shelves and will allow consumers to save on cardboard boxes, which are used during shipping and storage.
The design of the label made me think more of a whiskey brand compared to a wine brand, while the idea of square bottles seems good, the design execution made me believe I was about to open a bottle of Jack Daniels and not a fine wine.