Primus Laundry wants to localize their global website to Asian market and add another website with similiar style but different products and branding for their Chinese brand Deli too. Both sites are built with WordPress, a very userfriendly CMS. Adding more languages in the future is a simple task because of the powerful WPML plugin.
The Asian Primus site is semi identical to the Global site but has other contact details and only English and Chinese as languages. We also created a landing page where the user can choose between any of the Global or Asia tailored websites.
About Primus Laundry
Primus was founded in 1911 as a manufacturer of household washing and dishwashing machines in Belgium. Only in 1970 did the company’s focus shift to commercial laundry equipment.
Primus is today one of the leading commercial laundry machine manufacturers in Europe with a strong presence in North America, Asia and the Middle East. The Group produces commercial laundry machines for, among others, hotels, restaurants, hospitals, nursing homes, laundromats, multi-housing laundrettes and commercial laundries.