iluminas is a high-end lighting company providing residential, office / commercial and industrial lighting solutions B2B.
Petralian first created the name iluminas. Iluminas comes from the Spanish word: enlighting, which is a direct indication to the company the name iluminas represents. Note that the name is iluminas and not Iluminas which is more confusing to read since the I and L are near identical, leading to confusion.
Petralian was free to choose the way we approached this task and as such we choose to build the brand around the first two letters of iluminas. We created an icon that was a grey square with 2 yellow stripes in it representing the il. The icon is very recognizable to people who know iluminas as well as new users, it is very simple to produce and can be scaled easily.
Because light is bright we choose to use very dark colors for the website in contrast to the brightness of the lighting product, the preferred color scheme for iluminas is black but there also must be a white color scheme because not all communication (emails, letters, etc.) cannot be done in black.
After this we went on to the website design. iluminas.com now hosts the web shop which is built in Prestashop, the first itineration for the web shop was made in Magento commerce but we decided to switch it to Prestashop because of its far lighter footprint, less difficult programming and far less bugs or chain issues when fixing things compared to Magento. With Prestashop 1.5 around the corner this was a very smart choice. While not as extensive and advanced as Magento, Prestashop is far easier and faster to work with and does not require a dedicated server solution to host on.
- Name creation
- Logo design and corporate image
- E-commerce website design and programming
- Brochure / catalog design
- Several custom designs