Bad to your customers = bad Google ranking
I often read the official Google blog (http://googleblog.blogspot.com) and catch up on the latest Google advancements to find tips and improve the SEO service for Petralian. What I read this morning however was one of the best stories I have read in a long time about how to use (or abuse) social media as to promote your online business.
It all started (and hopefully ends) here…
An online merchant selling designer glasses was taking orders directly from his website, then bought the glasses from eBay and sent them to customers. A double loss for the customer… without the protection of the eBay feedback system and at the mercy of the merchant, the online glasses company was and still is able to send anything they want and while it seems easy enough to initiate a cash-back via Visa or MasterCard… it still is a hassle and getting money back is never easy because you need to deal with the bank system.
Cutting a long story (http://www.nytimes.com/2010/11/28/business/28borker.html?_r=2&pagewanted=all) short. The online merchant was gathering negative reviews to increase traffic to his own website. People would buy, get fakes and then complain on several sites and forums with of course the keywords and links to the menacing company… and Google was not able to distinguish the bad from the good. Well until today that is when they decided to change their algorithm to catch negative reviews and implement this to filter out “evil” companies from reaching the “golden” first page of search results.
Here is a link to the post with a little more information: (http://googleblog.blogspot.com/2010/12/being-bad-to-your-customers-is-bad-for.html). As usual they don’t go into explaining the algorithm because otherwise it will get a lot easier to get around the filters, my guess is it will probably include feedback-and-rate-a-website data aggregation from several of the biggest feedback websites like getsatisfaction, yelp and several others along with some keywords.