WD Partners has given the worldwide convenience store chain, 7-Eleven, a brand overhaul.
7-Eleven’s new logo features the “7” of the 7-Eleven logo paired with a lowercase “eleven” in white, on a black background for the store fronts, and on a bright green background on brand identities.
According to WD Partners, the refreshed look aims to “reposition and rejuvenate” the stores to “better capture the millennial and female demographics” and better align them with the ever-evolving customer base.
The overhaul no longer uses the trademark green and red stripes of the old branding, instead the new stores have been given white tiles, green furniture, and stations labeled in orange Serif Black Plain font.
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