The importance of your brand name
Is all about how you read it…
I was walking through Milan today looking at several brands shops and noticed the brand Liu.Jo.
I spotted this brand before in Florence and Venice and the brand always appears with other popular but affordable brands like Zara, Guess and similar. My first guess was that a Chinese designer came to Italy and created this brand but I proved to be very wrong. Liu.jo is 100% Italian and while young (only since 1995) the brand seems to go very well in Italy.
On an interesting side note I visited several Italian shops that have 100% Italian names but are created and owned by Chinese people.
When you want to have an international appearance it is important to make sure everyone can relate the message you want to send along with the things you sell.